Jul 18, 2010

Why Group Gifting is not only for ladies?

What incentives guys to participate in Group Gifts?

Based on a survey we conducted in March, 2010 and our user behavior since, it seems that ladies outnumber guys in Social Group Gifting, namely initiation of the gifts, and we want to know WHY. Our numbers show that 70% of Group Gifts organizers are ladies in their 21-37.
Smiling businessman looking down at bouquet of flowers and ribbon on gift he is holding, close-up


As far as my personal experience goes, guys are lazy. Sorry guys, but you are (maybe not all of you). They avoid engaging in any activity that takes more effort than what they will get back. In this case, assuming that a female friend starts a Group Gift, they will jump on the opportunity to participate because it can benefit them in few ways:
1. He will be seen as a gifter of value, guys don't like to be perceived as cheap.
2. He doesn't have to think about the gift, and can be as passive as he desires.
3. It will save him money.
4. It will save him time.
5. If the receiver is a nice lady, it will contribute him some points...

In other scenarios, participating in a Group Gift can benefit the guy in much more evident ways. If his boss is getting married, and people in the office decide to pitch in together, the guy will never want to be the organizer, because it makes bad impression on his peers, however participating in a gift of value, can buy him some points with the boss, and remove the awkwardness from personal gifting in this case, (or his ridiculous attempts to be creative).

Businessman holding gift in red box with white ribbon outdoors, close-up


Also, if the poor guy is invited to his cousin's wedding, but he hates to attend boring weddings, he can definitely compensate the sensitive bridezilla by pitching in her new silverware.

My good friend, Marianne Hythonen, was kind enough to share with me her thoughts about men gift gifting behavior: "I would assume that it’s not guys natural role to pick gifts, especially if they are in a relationship. Guys are not into group gifting unless there is a woman who had initiated a group gift OR the gift receiver is a desirable lady. I would argue that social status plays a big role too: guys usually want to get “rewarded”, in this case it would be a social reward (praise, approval, generosity) for their “effort” and with that heighten their status among the people they value (can be a friend, or a spouse). So as long as the gift initiator is a woman, guys motivation to participate in a Group Gift will be to get recognition for their effort, and efficiency (saving time and money)."

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